My store layout

Review your layout: Is your shopfront in line with your concept? Are your values reflected in your business? Are your window display and lighting at their best?
This analysis will help you assess your layout, from the street to the interior layout, including the window display and the customer path. You will benefit from a great deal of advice when you answering these questions!
Remark: this module is not currently available for the hospitality sector.

Advice: be honest and transparent in your answers, this will enable you to obtain the best advice adapted to YOUR situation.

Number of questions: 16
Approximate time required: 5 to 7 minutes

1. Is your business a Horeca?
2. Your storefront is a strong communication tool, it is composed of 5 different elements (see diagram on the right). How many of these do you use?
3. Your shop window is a simple and effective communication tool, do you use it?
4. How many times a year do you change your window display?
5. Are you a champion in window dressing design?
6. Does changing your window display impact your sales?
7. Is the lighting in your window appropriate for your products?
8. Is the design of your store in line with your concept and your commercial image?
9. Do you place a lot of importance on the entrance to your store?
10. Do you use the interior layout to guide the customer's path?
11. Did you know that there are some areas in your store that are more strategic than others?
12. Does the placement of your products follow a specific logic?
13. Are you turning your customers' visit into a unique experience?
14. In your store, do you communicate your values, your producers, your expertise to your customers?
15. Do you pay attention to your store's environmental impact and energy consumption?
16. Is your store accessible to everyone?
17. My information

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Which elements compose your storefront?

  1. Parallel sign: This is the most common means of communicating your identity. Parallel signs identify the shop and what it sells. Usually, parallel signs include and name of the shop or its logo.
  2. Perpendicular sign: This element is situated at the level of the shop’s cornice. It is the most visible element as it can be seen from a distance and enables people to identify your shop.
  3. Awning: This element is not entirely dedicated to communication. A sun awning may be necessary to protect goods displayed in the window. It is ideal for supplementing the information provided on the parallel sign.
  4. Window stickers or window text: This area should not be neglected. It should be simple and contribute to the image of the shop, but be careful not to discourage potential customers. It is also worth remembering that no more than 50% of the total glazed surface may be covered with lettering, images or other decorative or informative elements.
  5. Frame: The space surrounding your shop window. Here, we will be looking at the stall riser, the area below the window.

If you answer “yes”, it means that inside we find:

  • Your logo
  • Your colours
  • Your values
  • Your baseline

If you have 2 items or less, answer “no”

Including PRM which means “Person with Reduced Mobility”.

This can mean people with a physical or mental disability but also, for example, the elderly or pregnant women who have difficulty getting around or people with a foot in plaster.  If you have difficulty getting around – for whatever reason – then you can be considered a PRM!

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